Get ready for 2026: the Digital Product Passport (#DPP) is about to revolutionize the retail and commerce sectors. This game-changing digital tool ensures product traceability throughout their entire lifecycle. Yes, it will bring new costs, but it also opens up exciting new revenue streams. Buckle up for the future!

Fashion and consumer electronics will be the first sectors impacted, with all sectors expected to comply by 2030. Implementing the DPP will involve varying levels of complexity and additional costs, but it's inevitable... But beyond these expenses, the new revenus opportunities are impressive if you take a moment to delve into the topic.

• New Service Offerings: Technological products like household appliances or industrial machines are becoming common. With DPP integration, manufacturers can monitor product usage in real-time, offering predictive maintenance or premium services based on lifecycle data. For instance, an appliance manufacturer could provide subscription services for remote monitoring or proactive repair suggestions based on wear and tear. Customers can easily check product repairability, availability of spare parts, and repair costs.
• Product End-of-Life Valorization: DPPs aim for sustainable consumption. By offering transparency on materials used, retailers can establish buy-back or recycling programs. A fashion retailer might introduce a loyalty program where customers returning old items receive discounts or credits based on the materials' environmental impact.
• Enhancing Automated and Incremental Sales: Understanding how products are used through DPPs allows for automated upsell proposals tailored to actual needs. In the automotive industry, for example, tracking mileage and usage patterns can lead to timely service offers or feature updates.
• Product Certification for Added Value: DPPs ensure product traceability, allowing brands to charge more for ethically produced or environmentally friendly items. A brand might launch a "premium" line where each product's low environmental impact is certified, enhancing customer trust and loyalty.
• Facilitating Partnerships: With complete traceability, supply chains become more efficient, and collaboration with partners is streamlined. A large retailer can track a product's journey from manufacturer to consumer, ensuring compliance at every step.

The DPP can potentially be a game changer for the retail industry as marketplaces were in the last decade.Our Vision at Keyban is about that Blockchain in DPP technology offers significant advantages for DPP management:

• It allows for pseudonymous data handling through digital wallets.
• It provides a tamper-proof, decentralized storage solution for DPPs, ensuring data integrity.
• Smart contracts can automate actions like activating extended warranties or suggesting upgrades based on usage data.

Conclusion The DPP, especially when combined with blockchain and tokenization, provides vast opportunities for digital directors, e-commerce managers, and retailers. It streamlines data handling, enhances security, and supports continuous innovation and automation. This tool is crucial for staying competitive in a market increasingly focused on transparency and sustainability, enabling businesses to adapt customer relations and explore new revenue streams while meeting regulatory demands.