Zero-Party Cookie et Digital Product Passeport, le "magic combo" du marketing digital ?Zero-Party Cookie et Digital Product Passeport, le "magic combo" du marketing digital ?
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November 4, 2024

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Zero-Party Cookie et Digital Product Passeport, le "magic combo" du marketing digital ?

Zero-Party Cookie et Digital Product Passeport, le "magic combo" du marketing digital ?

Les "zero-party cookies" représentent une évolution majeure dans la manière dont les marques interagissent avec leurs clients.

Retail / E-commerce: Five Essential Use Cases for Digital Product PassportsRetail / E-commerce: Five Essential Use Cases for Digital Product Passports
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October 28, 2024

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Retail / E-commerce: Five Essential Use Cases for Digital Product Passports

Retail / E-commerce: Five Essential Use Cases for Digital Product Passports

Get ready for 2026: the Digital Product Passport (#DPP) is about to revolutionize the retail and commerce sectors

Facing the Digital Product Passport Challenge for Brands and Retail in EuropeFacing the Digital Product Passport Challenge for Brands and Retail in Europe
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October 18, 2024

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Facing the Digital Product Passport Challenge for Brands and Retail in Europe

Facing the Digital Product Passport Challenge for Brands and Retail in Europe

The deadline for the Digital Product Passport (DPP) in Europe is fast approaching, affecting retail and e-commerce sectors.